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Versoft Consulting

Versoft
Consulting

  • Branding
  • Website Design
Versoft Consulting Chart

What is Versoft?

Versoft Consulting is an investment management company that aids clients with the efficiency of their portfolio management and CRM software. They assist their clients with consultation and by updating software and optimizing software workflows and reporting.

They build long term relationships with their clients and with this, empower them with knowledge, skills, and tools to streamline their business.

They came to us as a start-up, needing everything from branding and print materials to website, with a need to stand out from the competition.

 

Branding

Creating the Versoft Consulting logo was surprisingly a smooth process. The client wanted a 3D brand that was just as interesting as the Advent software logo. Our design team started out with several wireframe concepts. After a few days of sketching the brand was recreated in CAD software. The uppercase “V” is modeled off the Helvetica typeface. It was heavily contorted to fit inside a spiral cylinder. We decided to use an Ocean blue in the brand because it symbolizes trust, loyalty, confidence, truth and intelligence. These are all traits the Versoft team uses in their everyday practices.

The brand has been 3D printed and the same V icon can be seen from both sides. In April 2019 we made a legibility change to the brand. We opened up the top of the logo slightly so the uppercase “V” is more visible. Overall this created a better looking emblem.

Versoft Consulting Logo by Velare Media
Versoft Consulting Browser

Web Design

We created an information focused website for Versoft Consulting. Bold colors offset short but dense text, highlighting their consulting services and training.

We created an information focused website for Versoft Consulting. Bold colors offset short but dense text, highlighting their consulting services and training.

Versoft Consulting Monitors

Print Media

Versoft Consulting is an ongoing client. We recently just updated the overall look of the business cards and flyers. Each design uses a geometric line pattern. This represents the all the connections made in the digital age.