Decking + Fencing
Conrad Lumber Company is a retail lumber yard located outside Portland, OR that specializes in decking and fencing material. They are the only factory direct supplier of treated wood products in the Portland area. They provide building materials for both homeowners and contractors alike. The parent company, Conrad FP owns multiple plants, sawmills, and Conrad Lumber Company is their Northwest Sales location.
Conrad approached us with a want to have their own identity and differentiate themselves from their competition in the Portland area. We sat with them to come up with a game strategy, which included a large, info driven website using their own branding (which is different from the branding of their parent company) as well as strategies for targeting their local markets.