What is Velare Media about?
We create web experiences and brand identities on the cutting edge of technology and aesthetic.
- Web Development
- Internet Marketing
- Brand Identity
What is SEO?
Search Engine Optimization (SEO) is the process of manipulating search engines’ (Google, Bing, etc.) primary search results for better visibility. This affects the unpaid, free—”organic”, “natural”, or “ranked”—results that show up when keywords are searched. In general, the higher up a website shows up in a search engine’s results, that website will receive more visitors.
SEO is all about understanding how search engines operate and knowing what the target audience searches for: the actual keywords and search terms that individuals type into search engines. Optimizing a website for SEO includes editing copy, HTML and other associated code, and removing any barriers to the web crawlers, all to increase the relevance to the keywords the target audience would use.
Mobile Friendly Web
Beginning in Spring of 2015, mobile web development has become a requirement for focus, as Google has expanded their ranking criteria to include mobile-friendliness. That means that if someone searches for your website and it is not mobile-friendly, it will be ranked below those who have taken the measures to ensure that their mobile visitors are having a mobile enhanced experience.
Some of our clients come to use to redesign their website specifically for mobile friendliness.