Top 5 Typography Trends of 2016
Design trends. Every time you open your desktop they are there, they pop up everywhere, and they can give your design feel “modern” when used correctly. Typography is a form of art, and if designers use this technique well, they can hook about anyone just with the font itself.
Because there is so much noise accompanied with being online, it is likely that you will miss out on new typographic styles that are being developed.
In order for you not to miss out on the basics of typography, let’s discuss five of the biggest typography trends that have emerged in 2016.
1) Geometric Fonts
Using simple geometric shapes is part of our daily life and we have taken advantage of this and turned it into a popular use of font. Big companies such as Pepsi and Adidas are now using this simplistic font in order for buyers to feel trustworthy of their brand.
There is an abundance of geometric fonts that have been created through the years, yet in 2016, there had been a release of enticing new fonts. Some examples are, Fontsmith’s FS Lucas, Marcus Sterz’s Publica Sans, and Hey Studio’s custom font for ESPN,.
Nonetheless, you always need to be considerate about using this font in the correct way. This company above, Jova, does a fantastic job sending the message that they are professional and simple just by using geometric font.
2) Custom Fonts
Due to the revolutionizing technology aspect of the world, it’s not shocking that firms would create custom fonts in 2016. As showed in the picture above, Amazon came out with Bookerly. This is a serif typefaces for Kindles that is designed to diminish eye strain for the readers. Another example is Google continuing to use its custom font, Product Sans, while Apple released San Francisco typeface for their new products.
However, it wasn’t just technology firms that began to use custom typefaces. It began to spread to other uses such as the US campaign or turning your handwriting into a specific font.
In the meantime, tools such as Prototypo and FontArk, came out in 2016 for those who want to customize their own typeface. This new invention has been so popular that it is predicted to grow into 2017.
3) Responsive Typography
Before 2016, you probably heard about responsive web design—which is building a website to accommodate for screen size. Well now, there is a way to do that on a wide variety of screen sizes that range from smart phones, to tablets, to big desktops. This booming font will make for easy reading and navigation with a minimum of resizing, panning, and scrolling
Responsive technology has been used worldwide for many of years, yet 2016 was the biggest year for this typeface. Despite the booming success responsive typeface has had, it is still relatively new meaning there are no “rules” to using this type of font. Designers are able to use their imagination with this font and make their page have whatever size or designs of typeface they ask for. However, once responsive typeface becomes even more popular, there will most likely be a set of rules that go along with it. Designers would still have freedom but to say they are using responsive text, they will have to follow guidelines.
“Why not just automatically change the resolution of words for each screen?” Designers are working on this but there is more to it than just changing the resolution of the site. Everyone has different eye sights and different sizes work for different people so it is a very complex idea to make s screen automatically fit to your eyes. Nonetheless, designers are working very hard for this to one day be a possibility.
4) Variable Fonts
If Google, Adobe, Apple, and Microsoft all work on a project together, we would expect greatness right? Well that is exactly what happened. Started in september, these companies released variable fonts which may just be the future of web type.
Defined by font designer John Hudson, variable design is, “a single font file that behaves like multiple fonts”. This all sounds impossible to actually create but since the upgrade on OpenType font file specification, you are now able to add different aspects of a number of fonts, such as position or weight, to create one complete font.
Many people want to incorporate this typeface into their designs; However, it will be awhile before businesses will be able to incorporate it into their web design. Variable fonts will continue to develop and continue to be an exciting new facet of typography.
5) New Business Models
Even in 2016, designer businesses continue to compete. Still, new font services have begun to accumulate and big businesses are taking advantage of that opportunity. Designers are now able to test different fonts within their designs before they have to purchase it.
An example of this new innovation, is Fontyou: a cloud-based type manager that allows users to find and test new fonts. Another example is the month old try.typography.com, which allows you to choose any font from its catalogue and try it out in different ways such as different sizes, with different line spacings and in a range of styles.
Font workers are also trying to invent more choices for you by offering you Typekit Marketplace, which offers you 6,000 fonts that you can individually but rather than having to buy an assortment of fonts when you only want one.
All of these new 2016 typography trends can only help designers going forward into 2017.