Top 4 Web Design Trends of 2016

 In Web Design

How we look at the web changes the way we design them. Web design encompasses many different trends in the production of websites and these trends push designers to us any device and still maximize the web experience.

The four trends, microinteractions, reliance on images over text, scrolling, and the destruction of the hamburger menu, respond directly to the ways we move through the web.

1) Microinteractions

Every day we perform plenty of single-actions tasks without much thought, from pushing the crosswalk button to liking a post on facebook. These moments of engagement are called microinteractions.

Despite their simplicity, if microinteractions are used correctly, they can be defined because they are very powerful in the sense that they are everyday interactions we have. Pinning a powerful message and liking an amusing post have become so natural, we don’t even need to name the website that they were from.

Microinteractions offer an innate way to interact with a website. However, if used wrong, the reader will become frustrated through unexpected functionality.

If us designers want to make the web experience simpler for the reader, we will see and create more microinteractions.

2) Reliance on Images Over Text

The importance of quality images will only escalate as web design evolves. Solid copy enhances any website, but when a photo, animation, or short video is incorporated, it will only make it stronger.

It’s also good to remember that it’s not always the question “text or image”. If you want to design a site that computes every user’s experience, paring both an image and text will allow everyone to experience your content the best way for them.

3) Scrrrooooooolllliiiiinnng

Once thought of as bad design, scrollings intuitive functionality on phones has become widely accepted. By eliminating the extra clicks, it has made revealing content easier. Eye-catching transitions and separate section designs revolutionize what could be a dreary trudge into a delightful course of discovery.

Long scrolling developes UX design, opening the idea for more narrative access and simpler interaction models.

4) The Destruction of the Hamburger Menu

Hamburger menus are separating. Sure they save precious space on tiny screens but they have their problems. Hardly any people even recognize this icon and those who do recognize it don’t know what to expect when the menu opens because of all the ways it can unfold. They are also ineffective, in that they add an extra step to navigating the site.

Lastly, they also cover up a sites broadness, thereby abandoning individual page’s place within a bigger whole. With navigation visible on your mobile device, people can conveniently understand and see their options.

Even big apps like Spotify have abandoned their hamburger menus for clear navigation, and we predict to  see much more of that as 2016 continues.

Designers will use any trend they can in order to make the web experience better for the reader. These trends, microinteractions, images over text, scrolling, and the destruction of the hamburger menu, are just four ways that designers make their pages better.

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