SEO and Its Importance For Your Website
Search Engine Optimization (SEO) is the process of manipulating search engines’ (Google, Bing, etc.) primary search results for better visibility on the web. This affects the unpaid, free—”organic”, “natural”, or “ranked”—results that show up when keywords are searched. In general, the higher a site shows up in the search results, the more traffic that site will receive.
SEO is all about understanding how search engines operate and knowing what the target audience searches for: the actual keywords and search terms that individuals type into search engines. Optimizing a website for SEO includes editing copy, HTML and other associated code, and removing any barriers to the web crawlers, all to increase the relevance to the keywords the target audience would use.
The Most Important Factor for SEO is Quality Content
Having relevant, useful content related to your product, service, or page is key for good SEO. If your website and webpages do not have focus, it’s impossible to target your site for Google Ranking. Understanding the reason your webpage is there is the first step. From that jumping point, content both on and off the pages will affect your Google Rank.
These major factors to focus on for SEO are multi-faceted. On page ranking includes original quality content, architecture, and up-to-date web standards. Off page ranking factors are Google’s ability to trust the site (e.g., authority, bounce rate, domain age), inbound links, and user interaction on social media platforms through reviews and shares.
Without properly targeted SEO, customers will not be able to easily find your site on Google or other search engines when typing in the important or related keywords.
Velare Media is an industry leader in web development and design, SEO, and Internet marketing. We are dedicated to providing websites that are visually stunning, relevant, and up to date with the best in local SEO, social media, blogging, and digital marketing.